Find out more about the BlueOcean Strategy: from theory to practice, from the authors' perspective - W. Cham Kim and Renee Mauborgne:"...For twenty-five years, competition has been at the heart of corporate strategy. Today, one can hardly speak of strategy without involving the language of competition: competitive strategy, competitive benchmarking, building competitive advantages, and beating the competition. Such focus on the competition traces back to corporate strategy’s roots in military strategy.
The very language of corporate strategy is deeply imbued with military references—chief executive “officers” in “headquarters,” “troops” on the “front lines,” and fighting over a defined battlefield....continue reading
Source:California Manaement Review Vol 47.No.3 Spring 2005
